There has been many, many changes at the store.  First (and the most obvious) is the new name, Sunglass Optic Studio.  Over the past few years the old name really no longer told the real story of the store as we have established ourselves as the most influential sunglass boutique in Las Vegas offering the highest quality sunglass brands.

Also, I have the great pleasure of introducing a new partner and Licensed Optician to the business, Mr. Daren Gray.  Daren has been recongnized as “the” most influencial optical person in the Las Vegas eyewear scene over the past years. Daren has been responsible and instrumental in being the first to offer many brands and different lens option to the local scene.  With some recent amazing technological changes in lenses, we are now able to offer prescription lenses in the vast majority of our enormous inventory.  We now can offer lenses that previously were not possible, and what other opticals say can’t be done. For example, Sunglass Optic Studio was the first Beta Testers in Nevada for Maui Jim’s latest lens technology”MauiPassport”, their new most advanced digitally surfaced lenses.  In fact, we are the only optical shop offering the new MauiPassport lenses in the City of Las Vegas.

With all the exciting changes happening we have never been more thrilled and motivated to be “the” sunglass and optical shop in the area.

To alleviate the backup of the sunglasses and images, we will be releasing at least two posts a day for the next few weeks to try and get all these hot styles and pictures out to you. So look for our normal post at midnight as usual, and then another post at noon …. and maybe another post when we feel like it!

I want to also give a very warm thank you for all the kind words and well wishes regarding the blog.  I have been overwhelmed by all the support and kind words from you the readers all over the world.  Thanks again, and enjoy all the hot posts!  

Sunglass Superstore is very pleased to announce our latest sunglass line, Ed Hardy Eyewear. We are very proud to be the first sunglass store in Las Vegas to have the fantastic vintage tattoo inspired sunglasses of  Ed Hardy Eyewear.  Whether using combinations of Leather and Denim, or featuring crystals from the House Of Daniel Swarovski, these sunglasses have brought the vivid colors of the tattoos of Ed Hardy “The Godfather of Tatoo,” to create a feast for the eyes.  Many of Mr. Hardy’s most famous tattoo designs are feature on the released sunglasses.  Each of these stunning sunglasses comes with a matching gorgeous sunglass case that feature the same design beautifully embroidered.

Every once and while a new sunglass brand really catches our eye.  Maybe its the unique styles that are truly unique, the undeniable vibe of the brand, or possibly the that special “wow” factor that differentiates their sunglasses from the crowd.  We pride ourselves at Sunglass Superstore has having the most unique and completely hot sunglass styles on the planet, most of which are not commonly found at the typical boring sunglass stores.

We are a different kind of store for a reason. We are not some major corporate stuffy store, but rather I personally hand pick each and every sunglass in our shop for its unique style and/or demand.  We never buy our stock like the bloated corporate stores that have 200 of the same, boring, plain styles because some corporate buyer said so. If you leave our store without finding something really cool, different, and better than what you expected, then I am not doing my job correctly.

Well over the past couple of months a new brand has really impressed us; Original Penguin by Munsingwear, or simply Penguin.  You have seen there sunglass in the hit HBO series Entourage as Vince has been wearing the “Belize” sunglass.  These fantastic retro sunglasses are designed by Shane Baum who is also the designer for the funky Paul Frank Eyewear brand, as well the Modern Amusement brand that was created by clothing magnet Mossimo Giannulli. This brand definitely has that timeless style that is as much unique, as it is stylish and attractive.

 Sunglass Superstore is very proud to announce the highly anticipated release of fashion icon Rock & Republic’s sunglass line. We are very fortunate to be the only sunglass dealer for Rock & Republic in the state of Nevada. In fact, we are privileged to be one of the very few boutiques in North America to have access to the collection, as they have very restrictive distribution and are generally only available at Rock & Republic stores. 

 We are constantly looking for the best and latest sunglass lines and we believe that the new release by Rock & Republic may just be the best initial sunglass line release in recent memory. There are no “sunglasses for the masses” type models either, they are edgy, sexy and pure Rock&Roll.  We carry the entire line in all colors and styles.  These sunglasses will have limited production and won’t be everywhere!  Drop in and find your fit, before everyone else hears about the line and they become elusive!

These sunglasses truly represent the Rock & Republic brand, they feel great, fit great, and most importantly look great. Each of the incredibly detailed and extremely high quality Japanese constructed frames features a metal “Skully” capping the end of the temple for an extra special detail. The quality of the frames is far superior to some of the other designer sunglasses on the market.

Rock & Republic has literally “rocked” the luxury denim industry since it was founded in 2002. The Rock & Republic denim line is a staple in the wardrobes of the fashionably astute and their jeans are known for the fit, the finish, and the iconic double R stitching on the pockets. The perfect compliment to your “Ephedrine” washed boot cuts, is their sunglasses. We invite you to stop by and take a look at this new fantastic line that is sure to be one of our favorites.

Oakley is men’s dominated brand that has been the undisputed leader of the sports world for eye-wear and sunglasses. One of Oakley’s newest released, and probaly the most popular today, is the “Flak Jacket”.  This model was the first to include a permanent Hydrophobic™ lens coating to repel water, skin oils and debris, so your vision stays crystal clear.

Another very popular new Oakley sunglass is the “Square Wire”. A tough rugged wire sunglass that also includes models with Oakley’s latest Fishing specific lens.

Tag Heuer manufactures a wide variety of men’s sunglasses, differing by frame and lens type, as well as by fit. Tag Heuer lives up to its superior quality and reputation in its sunglasses. The glasses are made with highest grade quality materials possible. Physics sunglasses, for example, are made with what Tag Heuer calls a unique and lightweight alloy. This alloy is composed of Titanium, Magnesium and Aluminum, and is as such half as heavy as pure Titanium. Also, the nose and earpads are made of a non-allergenic rubber material, they are arguably the most comfortable sunglasses ever worn.

Prada consistently is one of our best selling men’s fashion brands. Great styles and unique designs have kept Prada ahead of the competition.

The hottest aviator sunglass today arguably is the Mosley Tribes “Pilot” sunglass.  Mosley Tribes is a division of Oliver Peoples and has a great focus on aviator styles.  Their sunglasses have some of the finest lens available and include hydrophobic and oleophobic coatings to repel water and oils making the lens easier to clean.  Sunglass Superstore is proud to be one of the very select dealers of this brand.

Maui Jim sunglasses are known for their amazingly clear lens that are always polarized.  If you want a great pair of sunglasses with the highest degree of lens technology, Maui Jim  sunglasses are a neccessity.  One of our most popular models is the “Pali” which features Maui Jim’s patened PolarizedPlus polycarbonate lenses for impact-resistance and glare protection and lightweight and durable Flexon frames for comfort and flexibility. This ultimate combination will protect your eyes from the harsh glare of the Las Vegas summers.   Sunglass Superstore has the most complete and largest selection of Maui Jim sunglasses in Las Vegas with well over 100 styles and colors to choose.

Well I hope that I have you some great ideas for Father’s Day!  Rest assured, every father loves sunglasses and a great pair of shades makes the perfect Father’s Day present.

Just in time for Father’s Day, Sunglass Superstore is proud to announce the arrival of the Tag Heuer sunglass collection.  We are happy to announce that we have the largest selection and most complete inventory of Tag Heuer sunglasses in the Las Vegas area!  We have been known for having an enormous selection of the hottest and best sunglasses available.  Consistent with out philosophy, Tag Heuer has selected us to showcase their fantastic sunglass collection. 

Better known for its watches, the Tag Heuer brand has always carried a high status symbol. It’s been worn by many celebrities, and perhaps most notably Tom Cruise and Tiger Woods. Most recently, they have brought on sports stars Yao Ming and Maria Sharapova to their advertising campaign. The brand is well identified with the Driving Circuit, as they opened their own Formula 1 Driving School two years ago. Any advertisement you’ll see for Tag is tasteful and demonstrates the brand’s unique blend of sportiness and class.

Tag Heuer manufactures a wide variety of sunglasses, differing by frame and lens type, as well as by fit. Tag Heuer lives up to its superior quality and reputation in its sunglasses. The glasses are made with highest grade quality materials possible. Physics sunglasses, for example, are made with what Tag Heuer calls a unique and lightweight alloy. This alloy is composed of Titanium, Magnesium and Aluminum, and is as such half as heavy as pure Titanium. Also, the nose and earpads are made of a non-allergenic rubber material, they are arguably the most comfortable sunglasses ever worn.

All In-stock Sunglasses for the following brands are now 25% OFF!!!

* Costa Del Mar * Nike * Anarchy * Angel *
*Black Fly * Coyote * Dragon * Von Zipper *

Oakley has always been known around the globe for their strong brand loyalty and “branding”.  During the past few day’s Oakley has been releasing to major accounts their new “Display Case”; an amazing looking piece with some impressive engineering. Here is one of the first public pictures of their new case.

It may not be a sunglass, but their new cases will definitely be talked about in the sunglass industry. Sunglass Superstore was lucky enough to be one of the first retailers to get not one, but two of these impressive display cases. The cases mark the beginning of Oakley’s new marketing effort that will update the Oakley “Theme” keeping them at the cutting edge of the industry. If you are an Oakley fan, come buy and check out these stunning cases.