Hayden Panettiere -was out buying cupcakes in Hollywood yesterday wearing the latest aviator style from RayBan, the ”3362 Cockpit“  sunglass. This shape is fantastic on smaller faces and is somewhat similar to the iconic Oliver Peoples Aero sunglass. Hayden is wearing the Arista (or Gold) frame with Pink Silver Mirror lens.  This color is becoming more available in other fashion inspired RayBan models as well.

Hayden recently teamed up with Jessica Alba for a spoof video urging young people in the U.S. to vote at the upcoming presidential election.  Alba has made two controversial ads in which she wears a Hannibal Lecter-style muzzle in a bid to encourage Americans to take to the polls in November. Hayden joined Jessica in a satirical clip in which the two stars are seen hosting a mock home-shopping show selling The Muzzler 2008, a similar device to that worn by Alba in the last campaign. Panettiere is seen modeling a pink version, spelling out to youngsters the need not to let their political voices be silenced.

Matthew Mcconaughey was in Los Angeles last week at the premiere of the new comedy movie “Tropic Thunder” wearing his favorite RayBan “4075” sunglasses.

Here is a few interesting facts about Matthew:

• His mom was a substitute school teacher.
• His dad once played football for the Green Bay Packers.
• His mom and dad divorced and re-married each other several times!
• Matthew lived for a year in Gorokan, New South Wales, Australia as a Rotary exchange student.

Just last month Matthew and his girlfriend, Camila Alves, welcomed a son named Levi Alves McConaughey on July 7, 2008 in Los Angeles. He was born at 6:22 p.m. and weighed 7 pounds, 4 ounces.

Rachel Bilson was seen out in Malibu wearing the retro RayBan “Clubmaster” (RB 3016) Sunglass. Rachel has been recognized by several media sources as being a “fashion junkie”. She has described herself as having a “vintage” sense of style, and noted Kate Moss and Diane Keaton as inspirations. Rachel approached DKNY Jeans in late 2007 with a view to design a clothing line with the popular fashion brand. Together they created, Edie Rose, named after Bilson’s grandmother. The collection is set to launch in September 2008, and will consist of 15 sportswear pieces in a monochrome colour palette will be offset by pops of yellow, said to be inspired by a yellow scarf Bilson owned. 

RayBans were initially created in 1937 after Lieutenant John MacCready had returned from a balloon flying adventure in 1920. He complained that the sun had done permanent damage to his eyes. He contacted Bausch & Lomb asking them to create a type of sunglasses that would not only provide superb protection, but also look elegant. On May 7, 1937, Bausch & Lomb officially took out a patent for a prototype known as “Anti-Glare”. The sunglasses were made of gold-plated metal with two green lenses made of mineral glass to filter out infrared and ultraviolet rays. Pilots in the United States Air Force immediately adopted the sunglasses and the Ray-Ban Aviator became a well-known style of sunglasses when General Douglas MacArthur landed on the beach in the Philippines in World War II, and photographers snapped several pictures of him wearing them.

Adriana Lima and Marko Jaric were enjoying the day boating in Croatia yesterday. Adriana was wearing the classy Persol“2805″ sunglass while Marko was wearing RayBan “3293″ avaitor styled sunglass.

Adriana is a Brazilian supermodel perhaps best known for her high-profile work with Victoria’s Secret lingerie giant and Maybelline cosmetics. Lima was discovered at age 13, and entered and finished first in Brazil’s Ford Supermodel of the World competition with 15, finishing second the following year before signing with Elite Model Management in New York City.

Marko is a Serbian professional basketball player currently playing for the NBA team “Memphis Grizzlies“. Marko  played on the Serbian national team when they won the 2002 World Basketball Championships, and he was also a member of the 1998 gold medal-winning Under-22 European Championship team. He is the only player ever to win back-to-back Italian League Championships on two different teams. He won it in 2000 with Paf Bologna and in 2001 with Kinder Bologna.

 Actress Kate Hudson was at the Regal Lincoln Theatre in Miami Beach, Florida over the weekend for a special showing of her latest movie “Fools Gold” wearing Rayban’s classic aviator sunglass, the “RB 3025″. 

RayBans were initially created in 1937 after lieutenant John MacCready had returned from a balloon flying adventure in 1920. He complained that the sun had done permanent damage to his eyes. He contacted Bausch & Lomb asking them to create a type of sunglasses that would not only provide superb protection, but also look elegant. On May 7, 1937 Bausch & Lomb officially took out the patent for the prototype, known as Anti-Glare, consisted of an extremely light frame weighing 150 grams. They were made of gold-plated metal with two green lenses made of mineral glass to filter out infrared and ultraviolet rays. Pilots in the United States Air Force immediately adopted the sunglasses. They gained instant success when General Douglas MacArthur landed on the beach in the Philippines in the Second World War. Photographers snapped several pictures of him wearing them for newspapers, and Americans instantly fell in love with them.   In 1999 Bausch & Lomb sold the brand to the Italian Luxottica Group and moved manufacturing from the USA to Italy.

Matthew McConaughey was in Paris yesterday wearing RayBan’s 4075 sunglass. This frame was released last summer and continues to be one the most popular in the RayBan sunglass line.  This model features glass lenses, which are becoming more rare, and has both polarized and non-polarized options.

Eric Trump and his sister Ivanka Trump were at The Eric Trump Foundation Golf Invitational at the Trump National Golf Club in Briarcliff Manor, New York last week.  Eric was wearing the timeless classic style of the RayBan 3322 sunglass.

The final episode of the season for HBO’s Entourage was this past Sunday, and Drama (Kevin Dillon) has been wearing the classic aviator style of RayBan 3025, in the original Arista or gold color frame with the G-15 lens.

Actress Keri Russell was at the beach with her family this week wearing the RayBan 4068 sunglass.  This frame is one of the larger glass lens RayBan sunglasses that offers a polarized lens which is very popular.   Keri is a Golden Globe-winning American actress and dancer. After appearing in a number of made-for-television films and series during the mid-1990s, she came to fame for portraying the title role of Felicity Porter on the series Felicity, which ran from 1998 to 2002. Russell has since appeared in several films, including We Were Soldiers, The Upside of Anger, Mission: Impossible III and Waitress.

 Ashley Judd was routing for her IRL racing superstar husband Dario Franchitti at the Iowa Corn Indy 250 race last weekend wearing the timeless RayBan style 4068 sunglass. This frame is the largest women’s nylon sunglass with a glass lens.  This glass polarized model is really a bargain for an Italian made sunglass.

Brook Shields was seen out on the town shopping with her children wear the timeless style of the RayBan 3025, the original aviator that started it all. The gold frame with the G-15 green lens is the original retro colors that are possibly more popular today, than ever before.

Matthew McConaughey was caught on the set of “Surfer Dude” in Miami wearing the new RayBan 4087.

Jude Law was seen this weekend at the premiere of “My Blueberry Nights” at Cannes with the Grammy Award winning superstar Norah Jones. Jude was wearing classic and timeless RayBan style “Wayfarer”. It’s actually been quite amazing at seeing just how many celebrities are wearing the Wayfarer again as it truly has come back into style. Whether it was Tome Cruise in “Risky Business” playing air-guitar in his underwear, or even the Blues Brothers, the Wayfarer has become an American staple of style.

RayBan has been around forever and are considered to be synonymous with sunglasses. The Italian frame making company introduced another sunglass this fall that I consider to be one of the best values out there; RayBan 4080. 

This frame has a very sleek sporty look but would look just as good in the boardroom with a suit.  The RayBan 4080 is very lightweight and comfortable with style that definitely has an Italian edge. The lens are made of APX which is impact and shatter resistant.

RayBan continues to be a trend setter and just might represent the best “bang for the buck” sunglass manufacture out there today, especially considering the frames and lens are manufacture in Italy.